About

About Us

The idea for the hugg bedside crib was discovered in the maternity ward of Altnagelvin hospital in Derry in 2006. After the birth of my daughter, I discovered the benefits of the clear bassinet within the postnatal ward. I loved the transparency of the crib, and the ability to see my gorgeous girl from every angle, it gave me complete peace of mind, and I could recover knowing my baby was safe bedside me.

At home, I was so disappointed with the functionality and ergonomics of the Moses basket, the whole user experience led to an even more tired Mum getting less sleep. And we all know new Mums need sleep too, especially in the fourth trimester when we should also be allowing ourselves to nest and thrive.

I welcomed the birth of my second girl, in 2009 and the idea to solve that problem and improve that experience never left me, and it is only during my last year of University of Ulster, Magee I decided to do explore it further. In 2015 I embarked on the design process assisted by Enterprise Ireland, New Frontiers Course at LYiT, we undertook 8 months of research and development at the Origin8 research centre in National College of Design, Dublin. We tested many theories and discovered during this process what we did not want to produce. After this stage, I worked with Coastal Design in Donegal, where the final design of the Hugg was developed. The next stage was 6 months of user testing and then 4 months of industry testing by the Furniture Industry Research Association.

In January of 2018 we launched the first bedside crib in Ireland, which we now know as the Hugg. Since the launch, the Hugg has been ordered and dispatched to over 15 countries worldwide to the MiddleEast, South Africa, Australia, the USA, and most of the European countries. Enjoyed by Mums all over the world. We have also won many accolades in the process such as Best Crib – Platinum by the Junior Design Awards in London, and the Furniture Design Award 2018 by Images Interiors. While awards are amazing what makes me the happiest is happy customers.

In 2020 we  increased our product range, building on our organic and sustainable principles because good design should be enjoyed for years, not just for a few months. And in 2021 we look forward to introducing three new products to our portfolio.  At Bababou trading now as huggorganic.com we look forward to sharing these new designs in the coming months.

x Lucia

Design Philosophy

Hugg Organic’s design aesthetic is simple and clean with functionality and sustainability at the heart. Our product portfolio is based on designing furniture and textiles that have a longer use compared to the typical nursery furniture and textiles. Our textiles can become heirloom products, to pass down from generation to generation based on the quality of the material.  And our furniture will always have functional properties beyond its original use.

The Hugg crib can turn into a stylish table and bench designed for use for many years to come. With this built-in ability to re-purpose, you are being kinder to the environment and your pockets. As parents we understand that well-made, crafted products should last for years to be enjoyed by all. Giving parents confidence in having made the right product choice.

Sustainable Values

Safety

Safety and health lies at the heart of Hugg Organic – after all the staff behind Hugg Organic are not only designers, marketing, sales and administration staff; we are parents ourselves.

Our furniture is designed to meet the strict EU standards for safety and health. And in the next few months JPMA certification will be achieved in order to sell into the USA.  We take our time with developing new product to ensure the best for baby and parents, we test on a regular basis, and produce in small batches to ensure greater quality control.

Tips for Safe Bedside Sleeping

Here some techniques you should know.

• The Hugg bedside crib is designed for use from birth to a maximum age of 6 months, and/or 9kg, and/or until the baby starts to move.
• When your baby starts to roll please stop using the Hugg Bedside Crib as it is no longer safe to use in accordance with the Safe Sleep Guidance and Safety regulations.
• Your baby should always be placed on his or her back to sleep.
• Never leave the baby unattended with the panel zipped down fully or partially.
• At night time the panel should be secure and only unzipped when to feed or soothe your baby
• Always secure your Hugg crib to the bed with the straps provided
• The crib mattress must be firm; soft sleeping surfaces can lead to suffocation.
• The sheets should fit snugly and securely around the mattress, and the mattress should fit snugly and securely in the crib, ensuring no gaps.
• Never place stuffed animals, toys, or loose blankets in the crib, as these can lead to suffocation.
• Use a baby swaddle or sleep sack instead of a blanket in the first few months.
• Never share the bed with a pet or other child